Tarsus Group - TURKEY

Tarsus Group - TURKEY
Summer 2015
Introduction to Tarsus Group
Tarsus is an international b2b media group with a leading portfolio of
exhibitions, conferences, publishing and online media. Established in 1998
with one key brand and a turnover of £4.8 million, the Group has grown
substantially and now operates in thirteen key sectors - with over eighty
events and websites, twenty-five publications and a turnover in excess of
£60 million.
Tarsus operates worldwide with offices in London, Paris, Dublin,
Milwaukee, Boca Raton (Florida), Ankara, Istanbul, Dubai, New Delhi,
Hong Kong, Shanghai and with five offices in Central and Western China.
Our strategy is to build a business that facilitates the development of
relationships between buyers and sellers, helping them to do business in
their respective markets efficiently and profitably.
www.tarsus-group.com
Turkey Key Facts
• Capital: Ankara
• Republican parliamentary democracy
• Population is 76.6 million (est.), of which 99.8%
is Muslim.
• Shares borders with Armenia, Azerbaijan, Bulgaria,
Georgia, Greece, Iran, Iraq and Syria.
• Coastline on Black Sea, Sea of Marmara, Aegean Sea
and Mediterranean Sea.
• Currency: Turkish Lira.
• Main industries include agriculture, textiles,
food processing, autos, electronics, mining (coal,
chromate, copper, boron), steel, petroleum,
construction, lumber, paper.
• GDP US$820 billion. (2013 - current prices)
• GDP per capita is US$10,782 (2013)
• Ranked 17th largest economy globally.
• Exports US$152 billion (2012).
• Imports US$251 billion (2012).
Life Media Fuarcilik
www.lifemedia.com.tr
Life Media was established in 1995 by Mr. Irfan Tiras with the launch of the Turkish language trade magazine, Zuccaciye.
In 1997 the first Zuchex exhibition was held and has since grown to become not just the largest housewares and gift
show in Eurasia, but also one of Turkey’s largest trade exhibitions. Life Media employs around 30 full time staff at its
offices in the Istoc district of Istanbul, a hub for Turkey’s housewares and gifts sector.
Life Media became part of Tarsus Group in March 2012 and its portfolio consists of two annual trade events, Zuchex and
Ideal Homex and four trade magazines, Zuccaciye, Life Tech, Life Plast and the English language Housewares & Gift.
Zuchex
Frequency: Annual
www.zuchex.com
26th edition: 1 - 4 October 2015
Tuyap Fair & Congress Center Istanbul
Zuchex is the largest exhibition for the housewares, home
furnishings and decoration, electrical appliances and gifts
sector in Turkey. Following its rapid growth over recent
years, Zuchex now occupies 12 halls of Tuyap covering an
area of 98k gross sqm and making it one of Turkey’s largest
trade exhibitions. From 2010 to 2011, Zuchex’s total net
sqm sales grew by an impressive 43% and international sqm
more than doubled highlighting the increasing awareness of
Zuchex as THE gateway to the potentially lucrative markets of
Turkey, Eurasia, CIS, Balkans, Middle East and North Africa.
This strong demand for exhibit space is set to continue as
market growth is driven by increased purchasing power and
home ownership, product innovation and the emergence of
an organised retailing sector in Turkey and the region.
Last event stats:
Number of exhibitors: 617 (191 international)
Number of visitors: 31,992 (2,863 international)
Net sqm: 42,000
Supporting organizations: Zucder – The Turkish Houseware
Association, of which Life Media was a founding member.
Exhibit profile:
• Gifts
• Housewares incl. plastics and stainless steel products
• Household Electricals
• Homestyle e.g. tableware, textiles, decorative items
• Glassware
• Kitchenware and bathroom accessories
• Lighting
Ideal Homex
Frequency: Annual
www.idealhomefuari.com
11th edition: 31 March - 3 April 2016
Tuyap Fair & Congress Center Istanbul
Ideal Homex was formerly known as Zuchex Spring but
was re-branded in 2007 to help differentiate it from the
main Zuchex event held in September. Given the ever
changing tastes of end consumers, the housewares and gift
sectors see constant innovations in product designs and so
suppliers demand rapid access to market, hence the need
for staging Ideal Homex and Zuchex in the same year. The
exhibitor and visitor profiles of Ideal Homex and Zuchex are
similar but each event will see new products and the latest
designs on display.
Last event stats:
Number of exhibitors: 312
Number of visitors: 23,693
Net sqm: 30,500
Supporting organizations: Zucder – The Turkish
Housewares Association
Exhibit profile:
• Kitchenware
• Gifts
• Household Electricals
• Homestyle e.g. tableware, textiles
• Glassware
Istanbul Fair Organisation (IFO)
www.ifo.com.tr
Founded in 1991 by former chairman Selahattin Durak, IFO became part of the Tarsus Group in June 2011.
Based in Istanbul, IFO employs approximately 20 full time staff who organise a portfolio of established and
innovative new market leading events.
• SIGN Istanbul: Sign making and printing technologies, materials and services.
• ASANSOR Istanbul: Lifts & elevator technology and services.
• REW: Recycling, environmental technologies and waste treatment.
• ISG Eurasia: Occupational Health and Safety Fair
SIGN Istanbul
Recycling, Environmental Technologies and Waste
Management (REW)
Frequency: Annual
www.rewistanbul.com
12th edition: 28-30 April 2016
Tuyap Fair and Congress Center Istanbul
First held in 2005, the REW exhibition and conference takes
place annually in Istanbul. Recycling and waste management
are growth sectors in Turkey where pollution and waste
disposal, due to rapid economic expansion and urbanisation,
is an acute problem. Although a relatively young industry
in Turkey, the number of potential exhibitors entering the
market and professional visitors attending, continues to
increase driven by rapid technological development and
increased demand across both public and industrial users
as tighter regulations come into force. REW more than
doubled in size from 2009 – 2012.
Last event stats:
Number of exhibitors: 322 from 22 countries
Number of visitors: 10,582 from 49 countries (co-located
with ISG)
Net sqm: 5,628
Supporting organizations: Turkish Ministry of Environment
and Urban Planning
Exhibit profile:
• Recycling
• Solid waste management
• Water and waste water treatment
• Waste Gas
• Hazardous Waste collection, storage and disposal
• Energy renewal from waste
Frequency: Annual
www.signistanbul.com
17th edition: 10 - 13 September 2015
Tuyap Fair and Congress Center Istanbul
SIGN Istanbul, the International Advertising Industry and
Digital Printing Technology Fair, is an annual event for
Eurasia’s sign making and visual communications sector.
SIGN Istanbul which enjoys an exhibitor retention rate of
over 80%, was first held in 1998 and will return for its 16th
edition in 2014.
Turkey’s visual communications market is expanding as it
emerges as a creative and production hub for Europe and
the Middle East. Continued changes and advancements in
technology – including the growth of digital printing, LED,
RFID, proximity and demographic-specific marketing,
provide good growth prospects for this event, along with the
opportunity to broaden the events profile, into related sectors
Last event stats:
Number of exhibitors: 390 from 33 countries
Number of visitors: 20,916 of which 3,009 were international
Net sqm: 12,326
Exhibit profile:
• Sign making technology and materials
• Digital printing technologies
• LED display technology
• Screen printing technologies and materials
• Visual communication systems
• POS display solutions
• Outdoor media sellers
ISG Eurasia – Occupational Health and Safety Fair
Frequency: Annual
ASANSOR Istanbul
Frequency: Biennial
www.asansoristanbul.com
15th edition: 23-26 March 2017
Tuyap Fair and Congress Center Istanbul
ASANSOR Istanbul one of the top 3 lifts and elevators
exhibitions in the world and the premier event in the region.
Established in 1992 this biennial event will be held for the
15th time in 2017. ASANSOR has enjoyed strong growth in
recent years due to rapid changes in lift technology and new
global regulations for lift safety. ASANSOR is a strong brand,
with over 80% exhibitor retention and a growing international
presence and reputation. The 2015 edition of ASANSOR was
the largest and best attended to date and the event is well
positioned for continued expansion.
Last event stats:
Number of exhibitors: 434 from 27 countries
Number of visitors: 28,278 of which 6,082 were
international from 87 countries
Net sqm: 20,441
Supporting organizations: AYSAD (Turkish Association of
Elevators & Escalators)
Exhibit profile:
• Lift component manufacturers
• Lift component suppliers
• Lift installers
www.isgeurasia.com
2nd edition: 28-30 April 2016
Tuyap Fair & Congress Center, Istanbul
Turkey has one of the world’s worst records when it comes
to accidents in the workplace, which in turn has prompted
the introduction of new laws placing stricter regulations
on employers to improve employee safety. As a result
the demand for the latest occupational health and safety
products is expected to grow rapidly and ISG Eurasia was
launched specifically to meet this need. ISG Eurasia will
provide employers from across all sectors with a convenient
and comprehensive opportunity to view, compare and
procure the latest equipment and services. Furthermore,
the challenges faced by Turkish employers is replicated
across the region and ISG Eurasia will be actively promoted
to buyers from not only Turkey, but from the CIS, Balkans,
Middle East and North Africa.
Last event stats:
Number of exhibitors: 21
Number of visitors: 10,582 from 49 countries (co-located
with REW)
Net sqm: 428
Exhibit profile:
• Occupational health and safety equipment, clothing,
materials and systems
• Risk analysis services
• Safety training services
• Specialist occupational safety equipment and services
CYF FUARCILIK
www.cyffuar.com.tr
Ankara based CYF was established in 2006 by Mr. Hakan Yuksel and Mr. Ercan Candemir and has organised
a number of events around Turkey including Ankara, Istanbul, Denizli and Yalova. CYF became part of the
Tarsus Group in September 2012 and its current portfolio consists of two established sector leading events
and one launch exhibition to be held for the first time in 2015;
• Flower Show Istanbul/Eurasia Plant Fair - ornamental plants, flowers and landscaping sectors
• YAPI Decoor - construction and building materials
• SecuriTex – security and safety equipment and systems
Flower Show Istanbul/Eurasia Plant Fair
SecuriTex Eurasia 2016
Frequency: Annual
Frequency: Annual
www.flowershow.com.tr
7th edition: 26 - 29 November 2015
IFM - Istanbul Fair Centre
2nd edition: 24-27 March 2016
Ankara Congressium
Originally held in Yalova, the Flower Show Instanbul relocated
to Istanbul in 2011 which resulted in a rapid growth in both
its size and the level of international participation. The
exhibition now attracts leading domestic and global suppliers
including major growers and exporters from Asia, Africa and
Europe e.g. Italy, Germany and the Netherlands. The market
outlook remains positive given Turkey’s emergence as both
a major exporter and importer (consumer) of ornamental
plants and flowers. Domestic consumption is increasing in
line with rising per capita income and purchasing power i.e.
cut flowers and ornamental plants are no longer seen as
a luxury item. Market growth is also being driven by large
scale municipal, commercial and residential developments
in Turkey and the region. Exports of ornamental plants from
Turkey is targeted to grow tenfold by 2023.
Launched as a direct result of feedback from exhibitors
at YAPI Decoor, SecuriTex Eurasia 2015 is a dedicated
trade event for the rapidly emerging security and safety
markets in Turkey and the Eurasian region. Driven by the
combination of more stringent government regulations and
greater awareness of the benefits from improved security
and safety systems, demand continues to grow strongly
for the latest in security and safety technologies and
services from the public, commercial and private sectors.
Strategically located in Ankara, SecuriTex is ideally placed
to provide international suppliers with access to all of these
user groups.
Last event stats
Number of exhibitors: 333 from 21 countries
Number of visitors: 11,385 from 44 different countries
Net sqm: 11,143
Supporting organisations: SUSBIR - Turkish Ornamental
Plant Growers Association
Exhibit profile:
• Indoor and outdoor ornamental plants
• Cut flowers
• Covering plants, trees and grasses
• Seeds, seedlings, bulbs
• Fertilisers, feeds, soils and peats
• Plant care, watering and propogation technologies
• Landscaping design and technologies
Last event stats
Number of exhibitors: 101
Number of visitors: 4,358
Net sqm: 2,264
Exhibit profile:
Access control systems
CCTV systems and
equipment
Control equipment
Emergency services
equipment
Explosion control
Fire alarm systems
Fire protection
equipment
Gas and smoke detection
equipment
Occupational health &
safety equipment
Property security
Protective clothing
Safes
Security installations &
systems
Sensors supervision
equipment
Theft alarm equipment
Transport protection
YAPI Decoor
Frequency: Annual
Flower Show Istanbul/Eurasia Plant Fair
www.yapidecor.com.tr
9th edition: 17 – 20 March 2016
Ankara Congressium
Taking place in Ankara, YAPI Decoor was first held in 2007
and focuses on the supply of decorative building materials
to Turkey’s booming construction and building renovation
industry. Key market drivers include an increasing level of
home ownership, large scale residential and commercial
developments and an increasing number of renovation,
regeneration and refurbishment projects.
Last event stats
Number of exhibitors: 120
Number of visitors: 12,389
Net sqm: 4,434
Supporting organisations: Construction Contractors
Association (BIMFED)
Exhibit profile:
• Building materials e.g. walls, roofs etc.
• Floor coverings
• Stoneware and masonry e.g. granite, marble, ceramics
• Coatings – decorative and protective
• Windows, doors
• Bathrooms and Kitchen fixtures and fittings
• Lighting
• Design
YAPI Decoor
SADA Uzmanlik Fuarlari AS
Established as an engineering consultancy in 1967, this Ankara based company organises the biennial
Komatek exhibition which was first held in 1992. Since its launch, the current Chairman and joint owner Mr.
Levent Baykal and his team, have grown Komatek into not only Turkey’s largest exhibition for construction
machinery and equipment, but it now ranks in the top 5 global events for this sector. The 14th edition of
Komatek will take place in May 2015 in Ankara and is once again anticipated to set a new record for the level of
exhibitor and visitor participation. SADA became a member of the Tarsus Group in February 2014.
Komatek 2017
Frequency: Biennial
www.sada.com.tr
15th edition: May 2017
Ankara
Strategically located in Ankara, Komatek was launched
in response to the need of Turkey’s construction industry
for a dedicated and conveniently located construction
machinery and equipment event. Working closely with both
industry suppliers and users, Komatek went from strength
to strength and has in recent years benefitted from the
exclusive support of IMDER - The Turkish Construction
Equipment Distributors and Manufacturers Union. Such has
been the success of Komatek, it is now not only Eurasia’s
largest trade event for construction machinery and
equipment, it is one of the top 5 largest such events globally.
As Turkey’s construction sector continues to grow with an
estimated US$1.0 trillion to be spent on projects before the
end of 2023, the outlook for Komatek is very positive.
Last event stats
Number of exhibitors: 505
Number of visitors: 32,031
Net sqm: 61,291
Supporting organisations: Turkish Construction
Equipment Distributors and Manufacturers Union
Exhibit profile:
• Construction machinery and equipment, components
and spares
• Excavators, bulldozers, cranes, loaders, trenchers etc.
• Transportation and handling equipment
• Pumps, compressors, generators, pneumatic and
hydraulic equipment
• Safety equipment
• Drying, sorting, cutting and shaping
• Construction materials
• Quarrying and mining equipment
EXHIBITION CALENDAR
SIGN Istanbul: 10 - 13 September
Zuchex: 1 - 4 October
Flower Show Istanbul: 26-29 November
YAPI Decoor 2016: 17 - 20 March
SecuriTex Eurasia 2016: 24 - 27 March
Ideal Homex 2016: 31 March - 3 April
REW 2016: 28-30 April
ISG 2016: 28-30 April
Asansor Istanbul 2017: 23 – 26 March
Komatek 2017: May
Tarsus
Mr. Andrew Furness
Business Development Manager
Metro Building
1 Butterwick
London, W6 8DL
UK
Tel: + 44 (0) 208 846 2907
Email: afurness@tarsus.co.uk
IFO
Mr. Zekeriya Aytemur
Managing Director
Kore ùehitleri Cad. No:34
Kat:4 Zincirlikuyu
34394 ùiúli østanbul
Turkey
Tel: +90 (212) 275 7579
Email: zaytemur@ifo.com.tr
Life Media
Ms. Fatma Funda Ercan
General Coordinator Assistant
LI-FE MEDYA Fuarcılık A.S.
øSTOÇ Öksüzogulları Plaza E-1 Blok
Kat 7, No 71, Bagcılar
Istanbul, Turkey
Tel: +90 212 292 60 31
Email: fatma@zuchex.com
Tarsus Group plc
www.tarsus-group.com
CYF
Mr Hakan Yuksel
Chairman
2143. Sok.
Sok.
Mustafa Kemal Mah. 1243.
Gokceoglu Plaza No: 7/4, Çankaya
Ankara
Turkey
Tel: +90 312 442 2820
Email: hakan@cyffuar.com.tr
SADA
Mr Levent Baykal
Chairman
2143. Sok.
Sok.
Mustafa Kemal Mah. 1243.
Gokceoglu Plaza No: 7/5, Çankaya
Ankara
Turkey
Tel: +90 312 440 8800
Email: lbaykall@sada.com.tr