Excitement - Ite
Transkript
Excitement - Ite
IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 1 Imagination won Discovered competences Masa Tasarım Group: Results of İMOB Design Competition reflect Turkish Furniture Designing. Sights of young designers in the contribution of competitions and fairs to design... Effect of synergy should be created in producer-designer union… Page >> 2 Page >> 7 Page >> 8 www.mosder.org.tr 03 FEBRUARY 2011 THURSDAY Award “Anadolu Ateşi” in Gala Night Excitement Activities organized by MOSDER in scope of İMOB 2011 Furniture Fair are continuing. After the “Design Competition” which is performed last night, tonight a gala will be set. Participation of many senior protocols besides Turkish Embassies of many countries is expected to the reception which will be organized under the auspices of Minister of Government Zafer Çağlayan. Leading companies, NGO (Non-Governmental Organizations) presidents of the sector and all exhibitors will also be guests of the “Gala Night”. “Anadolu Ateşi” will go on stage too. The award winners had been announced in traditional IMOB Furniture Design Fair at yesterday night. Exhibitors and visitors showed intense interest to award ceremony held in CNR Expo main lobby. Award winning designs pleased their owners. Dilhan Hız E Photographer: Aramis Kalay bru Akel was the master of ceremony held in the main lobby. Ceremony was open to all visitors and exhibitors. Burcu Başer the Member of Board of Directors in E Uluslararası Fuarcılık made the opening speech. Başer thanked to MOSDER and all exhibitors in his speech and paid his compliments to all competitors and winners. After Başer, 2nd president of Interior Designers Chamber; Nilgün Çarkacı took the floor in the name and behalf of the juri. After denoting that, the furniture industry is growing every day with its volume of over 9 billion USD, he explained “Furniture is a loyal friend in human life. We bear senses to it, and it offers behavior patterns”. At the end of his speech Çarkacı asked manufacturers to work in hand with After the award ceremony, designers and organizers of the competition together... designers and presented his regards to all promoting furniture manufacturers. Finally chairman of MOSDER Ramazan Davulcuoğlu said “Our designers are working for this competition for nearly one year. We want Turkish Furniture Industry to rival with its designs in international markets too. He also thanked new designers for their contribution to the industry. Award winning designers and companies took their awards in ‘Living Room Furniture’, ‘Bedroom Furniture’, ‘Dining Room Furniture’, ‘Young Room Furniture’, ‘Furniture Accessories’, ‘Best Stand’ categories from members of Turkish Furniture Manufacturers Association. Award winner brands and desings are; Continues on 2nd page... IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 2 COMPETITION 03 February 2011 Imaginations competed in İMOB Dining Room Time for applause! İMOB Design Competition which supports the resizing imaginative power competences had been finalized. It is applause time now for the designers and their designs that achieve international appreciation for Turkish Furniture’s and concepts. T he event undertakes the mission of registering the success of designers who support designing with their imaginative power. This year the competition eventuated as before with intense interest and huge contribution. The competition took place in ‘Living Room Furniture’, ‘Bedroom Furniture’, ‘Dining Room Furniture’, ‘Young Room Furniture’, ‘Furniture Accessories’, ‘Best Stand’ categories with the contribution of 138 products from 51 companies. Award winners had been announced last night with a magnificent ceremony in TÜYAP. The decision of the struck jury namely; 2nd President of Chamber of Interior Architectures Nilgün Çarkacı, President of Interior Architectures Department of Marmara University Prof. Dr. İnci Deniz Ilgın, President of Interior Architectures Department of MSGS University Yrd. Doç. Dr. Saadet Aytıs and chairman of Adnan Serbest Furniture Adnan Serbest caused great excitement and happiness throughout the exhibitors. Juri had difficulties while trying to choose in between so many innovative products which bring design and comfort together. However they could execute a ranking. Living Room Bedroom Brave, innovative, avant-garde, modern and neo-classic… Different concepts and features beyond time… Design that deserve compliments and awards… Here is the evaluation Results…! 1st 1st Young Room 1st 1st Designum Designum Hall No: 6-7 Stant No: E 602 Hall No: 6-7 Stant No: E 602 Teleset Teleset 2nd 2nd Fa-Mi Lucky Cat Hall No: 5 Stant No: B 502 Hall No: 8 Stant No: A 800 Milano Furniture Konfor Furniture 3rd Passione 3rd Spirit Doğtaş Furniture Hall No: 2 Stant No: B 203 Doğtaş Furniture Hall No: 2 Stant No: B 203 Accessories Frame Doğtaş Furniture Hall No: 2 Stant No: B 203 2nd 1st Designum Parodi Coffee Table Teleset Hall No: 6-7 Stant No: E 602 N Design 2nd Hall No: 4 Stant No: B 410 – C 406 2nd Tvree Tv Unit Milano Furniture Hall No: 5 Stant No: B 502 3rd Vega Couch N Design Hall No: 4 Stant No: B 410 – C 406 Steel Art Nill’s Santra Furniture 3rd Otağ Masa Tasarım Hall No: 4 Stant No: C 401 2 Santra Wall Unit Hall No: 2 Stant No: A 206 Hall No: 1 Stant No: D 102 3rd Luna Doğtaş Furniture Hall No: 2 Stant No: B 203 Best Stand Vanessa Hall No: 4 Stant No: B 412 IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 3 SIGHT 03 February 2011 What the winners say? “We will continue to execute our studies” Ergi Vardar Masa Design Group Most of the producers in Turkish Furniture Industry are sharing the opinion that design should be standing in the forefront. Design competitions are one of the unquestionable tools for this. Maybe it is the most important factor which will provide new brands while differentiating the furniture sector… “It should be better than before every year.” E Bekir Boydak Member of Board of Directors in MOSDER specially this year, the companies stand design and product design need to be much better prepared than last year. In previous years, similar products could take place. This year, everybody was very well prepared. I liked İMOB very much in this respect. As a part of it’s mission, İMOB, should be better than before every year. The aim of the competition is to get the better and the finest The fair, should attrack more visitors each year. Of course, The firms are competing, so it means that this design competitions does not go a miss. As a matter of fact the aim of the competition is to get the better and finest. From this perspective, İMOB design contest is very important in terms of stand, and product design. “Our style of design ” İsmail Doğan Chairman of Doğtaş Furniture E ach year, we received the award for the Doğtaş, to get the award again this year we have exerted much effort. Our team was very motivated by our work appreciated by the jury. We have worked hard and receive a recompense for our work. We took part in each category of the competition. For the first time we received the first prize in 'Seat Group’. This gave us the excitement. We have also prizes in different categories. After this, we need to work hard. Our style of design is everevolving. Expanding our personnel cadres. We empower our team. This will continue, because the aim of Doğtaş is to become a global brand. For this reason, design is of great importance for us. I think this type of competitions inspire designers and brings in innovations to furniture industry. This type of encouraging organizations hold key for the opportunity to present designs with new concepts and the registry of designers. Like before we will be executing our studies after the competition as well. However, I would like to thank MOSDER and NDesign Company who supported and induced us. I would like to emphasize that these competitions are very motivating and joyful. I especially think that young designers should be supported. “Excitement cheers and supports us to create new products.” “We have invested Fevzi Menteş Chairman of Teleset T eleset, is the company that put the furniture into package at first. A 20-year mark. This is our feedback on investments made in the last three years. We have invested in the power of young, talented people. It is important to us, our workmates can get our organizational culture and transform it for designing products. Last year we managed to do it some. This year, we see that the work is complete. We have also outsourced from Ümit Altun and his team Design Um. In fact, the awards we have received are in respect of Design UM team’s designs, that our design team come to realize them. The investments in people will provide differentiation to Turkey's furniture industry. Cevat Aksoy General Manager of Vanessa T his competition is a primary excitement element for the exhibitors in this fair. This is beautiful. We also won the first prize last year in two categories namely; “Living Room Furniture” and “Best Stand”. Upon this we wanted to design new products and a new stands because this excitement cheers and supports us to create new products. These types of organizations work and provide base for designers to express themselves and this is quite important for us. More activities should be organized in Turkey in order to stick out designing. “Competition become traditional anyhow” Zeynep Ertuğrul Marketing Manager of Milano E ven though our targets differentiate in means of customers and jobs done in result we are all role player in furniture market. We are all inspired by each other’s ambitions and conflicts. The panel of jurors is a good one which is consists of juries doing their job with delight. Each of them is experts in their fields and for us remains nothing to say more on their decisions. Each award winning work deserves it. This competition is taking place for many years now and it is settled. We can say that it become traditional anyhow. If only there would be more similar competitions and organizations…If only there were more associations organizing such competitions… 3 IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 4 BRAND Functional, comfortable and environmentalist Seray will exhibit its new 2011 Fall-Summer creations to the appreciation of its valued customers with a special presentation in İMOB. T NDesign is in South Africa “The African countries are a new market for Turkey. We attach importance to the Middle East and Far East as well as Africa.” N desigN, producing modern sofas in its facilities endowed with technology, established in the Organized Industrial Zone in the İnegöl county of Bursa on a 30.000 m2 indoor space, has accelerated its operation to open its 3rd store in Africa, in Johannesburg, South Africa on the 1st of March. The board member Abdülselam Güleç stating that the African countries were a new market for Turkey and that the new markets are www.ndesign.info he new models, in which functionality and comfort, identified with the name Seray, are much more elaborated, have special details hidden in their designs which provide a more practical usage. The participation of Seray, one of the most considerable companies of the sector since 1953, with so much new products, is also a sign of the 3rd generation’s effects. Becoming more environmental, the brand has acquired a more natural look in the models and the atmospheres it has developed. The small furniture specially designed to turn the places you live in more enjoyable, can also help you create more mystical, aesthetic and soft atmospheres. www.seray.com more profitable also added: “As NdesigN, we are assertive in the European and the Asian markets. But we have discovered the African market during the global crisis. This market was very efficient. We attach importance to the Middle East and Far East as well as Africa. Furthermore, NdesigN, as every year, will participate to the İMOB fair and present its new products to the appreciation of its customers.” Pioneer in modular furniture Everyday, Teleset Furniture is developing its quality product tradition with the innovative designs it brings to the modern households. T New concept in furniture design Serhat Furniture is getting ready to present its new series Selection mostly in concept stores it will open in the Middle East, Africa and Turkic Republics. S erhat Furniture has added a new collection named “Serhat Selection” to its series after the high demands from the foreign markets and a concentration on R&D. In 2011, Serhat Furniture has presented enjoyment, spaciousness and difference to the domestic and non-domestic markets with its Selection series. 4 It also continues to conduct its research and development activities according to the demands and choices of its costumers. You can see the Selection series comprising design, smartness, grace and comfort during the İMOB fair at the Serhat Furniture showroom in Hall 6. www.serhat.com.tr eleset, which increases its market share with its product-service quality and the appreciation of its customers, is exhibiting its 2011 collection in İMOB fair. The new products of Teleset will be exhibited in its 500 m2 wide two stories showroom. Teleset, Turkey’s first modular furniture manufacturer was founded in 1959 to produce massive wood furniture and in the last 20 years, has concentrated its experience in this field to the production of modular furniture. The wide range of Teleset products is combined with functionality, comfort and smartness. www.teleset.com.tr IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 5 03 February 2011 Weltew is confident in 2011 Weltew Furniture has presented its products created in the Soft Production facilities opened at the end of 2010. A New investments from Tepe Furniture Tepe Furniture is the owner of Tepe Home, the biggest retailer of furniture and home accessories of our country. Almost 30 thousand products are sold in Tepe Home stores and with the 8 thousand m2 store that will be opened in March 2011 in Forum Marmara shopping mall in Merter, Istanbul, the store area of Tepe Home in Turkey will increase to 91 thousands m2. On the other hand, Middle Eastern and Northern Asian investors mainly from our neighbor countries as Iran, Iraq s one of the modular furniture producing company of Turkey, Weltew Furniture will exhibit 7 different bedrooms and dining rooms and 2 different young rooms in İMOB 2011 fair. The company which is very assertive in the subject of new models, aims to orient the sector and to make name of itself with its sliding doors models providing solutions to narrow spaces, secret hiding places, elegant and smart LED lightning and neoclassical avant-garde models. Weltew Furniture has also presented the products developed in the Soft Production facilities opened at the end of 2010 with an investment of 5 million TL and providing employment to 250 person. Weltew Furniture is quiet sure that it will be appreciated with its new sofas and couches. www.weltew.com and Syria, have requested to open Tepe Home stores in their countries and after considerations, two, respectively 5 and 7 thousands m2 wide Tepe Home stores are planned to be opened in 2011 in two countries. Tepe Furniture, developing its product range according to new trends and customer demands, is presenting its new products to the customers and the retailers in season openings and fairs. www.tepemobilya.com.tr Maximum comfort in narrowing houses While aim at the young customer in its new concepts, Yağmur Furniture presents an usage diversity in narrowing spaces. Y ağmur Furniture which competes in the national market as well as the global market, has united its knowledge on modern technologies and effective designs with the modern production processes and has become one of the considerable furniture company of Turkey. Yağmur Furniture strengthens its new designs with aesthetic lines and also aims at considering the product consumer relationship and ergonomics. Yağmur Furniture targets its young costumers with the Talin and Acrobat corner sets in its new concept and also proposes usage diversity in narrowing spaces. You can see all the products of the new concept in the showroom of the company at the İMOB fair. www.yagmur.com.tr For a qualified sleep A company that continues to be the licensee of distinguished brands King Koil and Serta; Yatsan... Y atsan has widened its production capabilities and limits by acquiring the Turkey distributorship of Tempur in 2010. Yatsan, with its mission to present a qualified sleeping experience, applying the latest technologies in production, following the market’s trend and also, often, combining the new and developed materials with its traditional knowledge, is growing rapidly. Yatsan will exhibit those products that it is distributing during the fair. www.yatsan.com 5 IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 6 CONTEST The awardwinning designs are at İMOB 352 applications were made to last year National Household Furniture Design Contest which has been organized for 6 years to support young designers and to bring in new designers to the sector. We have asked two questions to the winners of the five categories: “What are the contributions of the design contests and fairs to the Turkish furniture, design and young designers’ developments?” and “How do you feed from such organization as a prospect designer?” Yaşar Çelik 6 T he award ceremony of the 6th National Household Furniture Design Contest, organized by the Association of Turkish Furniture Manufacturers (MOSDER) in order to provide carrier paths to young designers in furniture, was held at The Building Information Center (YEM) in the 2nd of November. Every year, the contest provides job and internship opportunities in the furniture sector to young designers or initiates the innovation of new design offices. 352 projects competed of which 51 was under the category of “Home Furniture Design for Disabled People”. 31 projects and 104 million TL were awarded amongst the 352 projects competing about functional and original household designs. The owners of the awarded designs not only received money but they also met job and internship opportunities and their designs were officially registered. They also acquired the privilege of participating to international fairs under the auspices of MOSDER and the possibility to exhibit their design in a special showroom at İMOB. The winners of the contest organized by MOSDER to differentiate the Turkish furniture, to introduce the design labor to the sector and to encourage the design students, have shared their views with you through our website. IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 7 03 February 2011 The winners of the dining room category; Fevzi Karaman Şule Çolak Young room Winner; Saba Çömez A s a young contest designer, those contests help us remember the importance of the steps of design such as the reconnaissance of lines, their selection and production, and ensure us to make a start with those steps. While every selected design shows a different point of view of its designer, it is also a step forward in Turkish design. The prospect designer inspired by such contests, try to unite different design techniques with functionality in order to have a say in the field. Every step taken thanks to those contests will develop the Turkish furniture and designer and help those brilliant ideas to meet the consumer. T he design contests are contributing to the development of the concept of industrial design which is just starting to be known in Turkey. They ensure the meeting of design and the industry by registering the importance of the product design and the designer with awards. Those kinds of contests show how Turkish furniture industry is not limited to craftsmanship but that it is developing with design. We benefit from the opportunity to be assessed in different platforms and be heard by others. We gain different perspective while competing with many designers educated in different universities. We can be more independent in contest projects than at school or work. We can emphasize attractive concepts in our designs. The winner of the bedroom category; Mehmet Kartal T he design contests help the young designers to follow the era’s technologies and help them produce permanent solutions to existing or new problems and draw the attention of design students. The design contests supporting us to develop the existing design conception in Turkey and to display innovative and aesthetic designs, are also a very important experience for the designers to develop themselves in different areas and preparing them to professional life. I believe that this experience has a very important contribution to design students. As a prospect designer I don’t attend those contests for financial purposes. I see them as an education preparing me to professional life. I hope that the number of those contests which help me see the reflection of my education in professional life, will rise. The winner of the dining set; Cemal Çobanoğlu F irst, we have to divide the design contests in two: the association helping the competitors and the association organizing the contest. The furniture design contest organized by MOSDER may be the only contest on furniture design in Turkey. However the design fairs and contests were the most important steps for the designers to get known for centuries. In addition to that, the fairs are important places where you can see the new materials and production techniques. The winner of the sofa category; Berk Kotel The fairs are one of the organizations where you can follow the current designs. Especially in furniture design, the fairs not only give the opportunity to the designer and the consumer to visualize the product, but also, it is a place where they can touch it and compare it with other products. The furniture is one of the products that interact with us mostly. Their designs are equally important as their touching feeling. As young designers, the fairs are places where we physically get in touch with them, consider them ergonomically and where we can get information about furniture besides the dull pictures in magazines and the Internet. While all the information necessary for this production is gathered in fairs, the contests help us figure out the new areas and needs of the sector. All of those can help the initiation of Turkish brands. As prospect designers after having seeing, the furniture manufactured with the latest technologies and materials in fairs, we try to adapt the products we have designed for the contests to be producible with the new technologies. In that case the products in the contests will attract more attention from the companies and their interest for young designers may increase. The contests are also organizations where we can get in touch with companies before being graduated. • 7 IMOB 3 INGILIZCE ZALI:Layout 1 2/3/11 2:56 AM Page 8 DESIGN 03 February 2011 Design workshops for youngsters E We have conducted interviews with the founders of Zift and Masa design studios whom are also the winners of the design contest of MOSDER. Through those interviews we have seen that the young designers have accomplished their first period and that they are slowly becoming masters. Human oriented exceptional designs rcan Kitil, Ergi Vardar and Tarık Korkmaz are three designers graduated from the Interior Architecture department of the Marmara University Fine Art Faculty. The young designers were awarded in the 2008 MOSDER contest as a group and after graduation; they pursued their carrier in design by founding MASA Design Group. Ercan says “In fact, we are three competitors-three enemies. We are criticizing and fighting each other until we come up with the best. We form a platform to create new worlds and we stabilize this platform with a tripod.” Tarık adds that “We Time to say “Just design” It is funny and excited enough just to think what will come up. We should at least ensure the production of the designs of the winners and the one placed in contests. A synergy should be taken out from the union of the industrial and the designer. The Zift Design Workshop founded in 2006 by Lütfi Büyüktopbaş has made its name with exceptional designs in many national and international organizations, fairs and competitions. T design and designers are needed. With the increase in industrialization in Turkey, the product design process has also increased. The industrial design education in Turkey has started with the merger of the Industrial Design and Interior Architecture departments of the Istanbul State Academy of Fine Arts, College of Applied Industrial Art in 1971. The Lütfi Büyüktopbaş industrial structure in the 70’s in Turkey Zift Design Workshop Founder was incomparable with The industrial the current situation. In shaped by new and the 80’s the graduated creative ideas, become product design is from the CAIA were nature and human closely related to responding to the oriented with a touch demand of the design of production the existence and The number of awareness. According development of the industry. school providing design to Lütfi Büyüktopbaş industry. With the education has increased who states that “the as the industry and the design competitions increase in technologies developed. and fairs have a very industrialization in Today, besides the state important role in the discovery and Turkey, the product universities there are promotion of young design process has tens of private universities which designers”, “the also increased. provide this education. industrial product design is closely When we look at today; we can say that design is at international related to the existence and development standard in Turkey. of the industry. In other words, if there is an industry, so a serial production then www.ziftdesign.com 4. HALL C411 he design perception of the Zift Design Workshop is based on the union of the innovative, functional and aesthetic approach and dynamic energy and fun. The designs assume that we all have a story and we narrate our designs. We try to build new stories.” “Yes the narration is currently the design for us” adds Ergi and he continues: “Our main goal is to create new stories with time and surprise everyone including us.” “Life is serious enough. We should let people have fun. We surprise people with our designs, we create new stories, we work for that. We have fun and we entertain while doing that” affirms Tarık. Ergi who believes that design competitions increase motivation, notes that: “Actually, in Turkey, the feasible design are more appreciated that the surprising ones. I strongly believe that this should change. We should first be surprised and then try to solve its feasibility; to set off from the feasible will limit ideas. The fairs bring not only competition but also perseverance. But we also think that this should be in student works. We should also have a student hall away from commercial concerns, why shouldn’t we hav a zone like Zona Tortona? Maybe we should move to this city.” Ercan says: “the competitions are based on changing the ongoing designs and not on searching pioneer designs” and adds: “I should say that design ideas are bridled. Maybe it is time to see what will come out after saying ‘Just do designs’. Who can know what us, youngsters, can do? 8 It is funny and excited enough just to think what will come up. We should at least ensure the production of the designs of the winners and the one placed in contests. A synergy should be taken out from the union of the industrial and the designer. The award-winning design should be exhibited in fairs and on international grounds and we should pave for the young designers. Of course the current situation has an important contribution. The best example is Masa... We also have started with a design competition. And we pursue with a design fair. To be able to present this opportunity to a greater number of people will be huge investment for the industry and design.” Tarık says: “Design is spreading to every aspects of life and this makes us happy.” “After having understood that design brings prestige and money, the designer and the design started to be appreciated. The one who creates diversity takes over, and the only to create diversity is by design. A new function, a new material, a new mechanism facilitates the marketing of a product. As this is noticed the acceleration increases” adds Ergi Vardar. “We always mention the union of industry and design. Yes, the design competitions and fairs can give an idea on where the design and the industry stand, but, if we think that design is global, it is a little bit worrying that the designs produced in Turkey are identical to the ones in any place of the world.” • www.masatasarim.com 4. HALL C401