developing monetisation strategies for the connected home
Transkript
developing monetisation strategies for the connected home
“An extremely useful event – both for generating business opportunities and creating awareness on new approaches for serving this market” • OVER 200 ATTENDEES • 80% C-LEVEL • 44% OPERATOR ATTENDANCE £8ly50 ONiteLY d time on FOR SERVICE PROVIDERS Divisional Director for Technology Standards, Sony Europe *Lim DEVELOPING MONETISATION STRATEGIES FOR THE CONNECTED HOME Hear from 40+ industry leading speakers including: Alvaro Gallardo Director Smart Home Services & Assistance at Home Orange France Jürgen Hase Vice President M2M Competence Center Deutsche Telekom Marco Romero Global Head Product Marketing, M2M Telefonica Marianne Tamborini CMO Smart Home Product Swisscom Adrian Thurlow Director Creative Technology BT Robert Franke Head of Content Magic Internet/ ProSiebenSat.1 Media Emma Scott Managing Director Freesat Paweł Fecko Sales and Customer Care Director INEA Vince Maret Director, E-Lab Bouygues Jean-Paul Krivine Project Director Smart Energy - Smart Home EDF Antonio Rodríguez del Corral Business Development Director Mundo-R ASSOCIATE SPONSORS: DIAMOND SPONSOR: www.digitalhomeworldsummit.com Sébastien Marché Director for Strategic Operations Orange Healthcare PRE-CONFERENCE WORKSHOP: CREATING A DIGITAL PROFILE FOR CONSUMERS Mustafa Khanbhai Co-Founder, Virgin Digital Help PLUS PARTNERSHIPS: THE KEY TO UNLOCKING SMART-HOME SUCCESS SILVER SPONSOR: ANALYST REPORT EXCITING NEW PROGRAMME it! Welcome to Digital Home World Summ the leading industry event Now in its 4th year, it’s firmly established as nces in connected home to delivering the future of compelling experie globe. operators and cable companies across the e the next big technology The connected home industry has becom ent and innovation from revolution and a dynamic market for investm ent to education, home a variety of markets ranging from entertainm racting with government automation and security to healthcare, inte and controlling our energy use. ing, technologies are evolving, Consumers are becoming more demand innovations are emerging. services are more sophisticated and new mit provides a unique With this in mind, Digital Home World Sum and cable companies to join opportunity for forward-thinking operators services and develop innovatogether and discuss how to enhance their new revenue streams. tions which offer differentiation and open and networking experience, The event will provide an unmissable learning n Hase, Vice President - M2M with inspiring keynotes from the likes of Juerge aro Gallardo, Competence Center, Deutsche Telekom; Alv at Home, Orange France Director - Smart Home Services & Assistance art Energy - Smart Home, EDF. and Jean-Paul Krivine, Project Director, Sm about ‘go-to-market’ Expert sessions include panel discussions lysis and extensive survey strategies for multiplay services, in-depth ana s, plus a series of results on consumer uptake of smart service ds in the industry. networking opportunities with leading min 19 June 2013. We look forward to welcoming you this 18- ? WHO WILL YOU NETWORK WITH • Telecom operators • Energy providers • Analysts • Cable operators • Satellite providers • Consultants • Content providers • Broadcasters ASSOCIATE SPONSORS: ✔ Build value to your marketing campaigns and develop a ‘go-to-market’ strategy through a dedicated pre-conference tutorial based on consumer knowledge from co-founder of Virgin Digital Help and founder of consultancy agency, Seamlessly ✔ Gain holistic insight about opportunities in bundling entertainment, security, healthcare and other smart services Join me on Twitt e @Kam r elijaS Kamelija Stefanova Research Manager Informa Telecoms and Media DIAMOND SPONSOR: WHAT’S NEW FOR 2013? ✔ Hear from the biggest names in the industry, with 80% Director/ CXO Level attendance, including companies such as Telefonica, Swisscom, BT, Turkcell, EE, BBC and Bouygues ✔ Learn everything you need to know about the progress in unifying standards and achieving interoperability between devices ✔ Get vital insight into consumer behaviour: we reveal results from 6,500 respondents in France, Germany, Italy, UK and US SILVER SPONSOR: MEDIA PARTNERS ATTENDING COMPANIES FROM 2012 INCLUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix Labs Arthur D. Little Asoka Association of Hungaria Deutsche Telekom T-Com Digisoft.tv Digital TV Group DLNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDF Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel Experien Kaon Media KC Landor Travel Publications Last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mLIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalban Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp Laboratories of America Sigm DAY ONE – TUESDAY 18TH JUNE 2013 08:30 REGISTRATION AND COFFEE 09:00 INFORMA WELCOME & SPEED NETWORKING SESSION 12:30 CISCO JUNGO: SETTING THE SCENE FOR THE FUTURE OF CONNECTED DEVICES 12:40 PANEL DISCUSSION: MANAGING CONNECTED MULTIPLE ENDDEVICES IN THE DIGITAL HOME 09:05 CHAIRMAN’S INTRODUCTION Karim Taga, Managing Partner, Global Practice Leader TIME, • Managing multiple end-devices/screens: Will one for all solve all challenges for seamless connectivity? • What is the controller/cool UIs/controlling UIs/inter-operability between these devices? • Security/rights protection of the media movement between devices • Will various gateway points be beneficial in the future connected home network? • Is a Unified box to manage the connected home a good solution to all challenges? Eran Rom, Jungo CEO, Cisco-Jungo Neale Foster, VP Sales and Business Development, ACCESS Mirek Smyk, Managing Director, MSCG Alex Yesayan, Executive Director, Ucom Telecom Arthur D. Little Austria PROLIFERATION OF MULTI-PLAY SERVICES IN THE HOME EXCLUSIVE 09:10 THE SMART HOME MARKET: GLOBAL OPPORTUNITIES – LOCAL PREFERENCES • Building consumer awareness though educational marketing campaigns about the smart home systems and services • Assessing the size of the market: Who is interested in AND willing to pay for these capabilities? • Exclusive summary of results of a survey of more than 6,500 respondents in France, Germany, Italy, the UK and US • Identifying key market segments most likely to be early adopters of smart home capabilities • Differences in regional preferences will be described followed by Strategy Analytics’ global market forecast Bill Ablondi, Director, Smart Home Strategies, Strategy Analytics 09:30 INTERCONNECTING DEVICES AND APPLICATIONS LAUNCH OF ALL BRANDS TO INVENT NEW BUSINESS OPPORTUNITIES FOR NETWORK SERVICE PROVIDERS • How to bring the Internet of Things to the next level • Using a common language that makes the flow of content and devices/applications data available and usable everywhere, in a publish/subscribe model • The benefits of avoiding today’s devices and applications to run in a closed environment • Creating new scenarios to invent “intelligent homes” that care about the users with ambient operations Benoît Joly, SVP Marketing, Technicolor 09:50 MONETISING THE DIGITAL HOME ENVIRONMENT AND CREATING VALUE FOR CONSUMERS • Integrating solid marketing strategy to offer additional connected services • Estimating the perceived value of new services: how much is the user prepared to pay for added value services? • Churn reduction exercise or a new stream of revenue? • Spotting most profitable vertical – remote healthcare vs remote education Alvaro Gallardo, Director - Smart Home Services and Assistance at Home, Orange France 10:10 STRATEGIC PANEL: DEVELOPING THE GO TO MARKET STRATEGY: BEST PRACTICE FOR PUSHING SMART HOME NEW SERVICES TO CONSUMERS • Why are some players successful in selling services while others aren’t? • Which case studies have made an impact worldwide? • Assessing the difference to selling phone services to selling Value add services • Smart home services as a standalone business Marianne Tamborini, CMO Smart Home Product, Swisscom Alvaro Gallardo, Director - Smart Home Services Assistance at Home, Orange France Marco Romero, Global Head, Product Marketing, M2M, Telefonica Senior executive, Sigma Designs – to be announced! Michel Arrede, Marketing Director, Amdocs 13:10 NETWORKING LUNCH BREAK ARCHITECTURE FOR FULLY AUTOMATED HOMES 14:40 COMPANION SCREEN IN THE CONNECTED HOME • Defining “Companion Screen”and usage scenarios, current support technologies & standardisation and BBC and Companion Screen Jerry Kramskoy, Mobile and Dual-Screen Research, BBC 15:00 OFFERING ACCESS TO BOTH PREMIUM & USER GENERATED CONTENT IN THE DIGITAL HOME • New technologies and architecture to enable the speedy delivery of private videos to handheld devices like tablets, smart phones, and laptops; Outlining the differences between connectivity technologies and how these communicate between each other; Staying connected with the home network when away Komang Aryasa, AVP Convergent Product , PT Telkom Indonesia 15:20 ACHIEVING SUCCESSFUL CONTENT CONSUMPTION ANYWHERE THROUGH ROBUST NETWORK • The role of the mobile operator for connectivity in the house • TV content or not for a Mobile and Fixed provider? • Talking about the robust ‘Network’ Sylvain Thevenot, Marketing Director, Home, EE 15:40 PANEL DISCUSSION: THE VALUE OF STANDARDS IN THE CONNECTED HOME • Interoperability between devices as a future strategy for standards alliances • Exploiting the gateway as a key enabler in the smart home • Counting the devices in the house – how many are enough? How to make them connect seamlessly? Ruth Wilson, Member Board of Directors, HGI Susan Schwarze, Board Member and VP Marketing, OSGi Alliance Joerg Eggink, Senior representative, DLNA Oliver Maiwald, Member of the Board, DECT Forum Danny Lousberg, Director of Software, Technicolor 16.10 NETWORKING COFFEE BREAK THE FUTURE OF CONNECTED SERVICES 16:40 ADDRESSING FUTURE CHALLENGES FOR CABLECOS IN THE DIGITAL HOME 10:40 NETWORKING COFFEE BREAK • Real life scenarios for future use of connected homes • Outlook at latest trends in consumer consumption • The role of the operator in the Digital Home • Battle or partnership with OTT Paweł Fecko, Sales and Customer Care Director, INEA, Poland DEVELOPING THE CROSS-DEVICE STRATEGY 11:30 11:50 12:10 BENEFITING FROM INCREASED USAGE OF MULTIPLE SCREENS IN THE HOME • Consumers driving the need for create and consume media content on a multitude of connected devices • User behavior to spearhead the development of new solutions in the home network • Looking at the pros and cons for telecom operators delivering broadband and media services Yaman Alpata, Director, Digital Media Marketing, Turk Telekom DEVELOPING PERFECT CROSS-DEVICE USER EXPERIENCE • The importance of unified branded look and feel across different devices • Transferring content without infringing rights • Tackling limitations with content licensing Robert Franke, Head of Content, Magic Internet /ProSiebenSat.1 Media STRATEGIES FOR UPSELLING SERVICES IN THE MULTISCREEN CONNECTED HOME • Using multiscreen and apps on mobile devices • Using your smart devices/phones as remote to improve the large screen experience • Play games with smart phones as controllers Hairi Soewarso, Vice-President, Business Development and Strategic Partnership, BesTV International @DIGITALHOMEWS EXCLUSIVE DIGITAL HOME WORLD SUMMIT 17:00 COOPERATION BETWEEN CE MANUFACTURERS AND SERVICE PROVIDERS TO DELIVER MULTI-SCREEN EXPERIENCE TO LARGE AUDIENCES • Offering appealing interactive content discovery solutions • Outlining the differences between connectivity technologies and how these communicate between each other • CE Manufacturers helping to take service providers’ business from a quad-play to a five-play or multi-play service provider Vassilis Seferidis, Director, European Business Development, Samsung Electronics 17:20 ENABLING FUTURE SCENARIOS FOR FULLY CONNECTED WORLD • Technology to sustain change and increase ARPU for service providers • Determining the future services in the digital home • Evolution of the products offered • Increasing the customer’s quality of life via new proposals Mirek Smyk, Managing Director, MSCG 17:40 CLOSE OF DAY ONE IP&TV WORLD SERIES IP&TV WORLD SERIES an Scientific Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Ch nceLab eZECOM final multimedia Fortum Oyj France Telecom F-Secure F-Secure Funke Digital TV Futuresource Futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards Lim ni Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine Long Distance Telephone Philips Platform PR Point Top ma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO LT The Daily Times of Bangladesh The Diffusion Group The IET The DAY TWO – WEDNESDAY 19TH JUNE 2013 IMPROVING LIFE QUALITY THROUGH REMOTE HEALTHCARE 08:30 REGISTRATION AND COFFEE 09:00 INFORMA WELCOME AND SPEED NETWORKING SESSION 14:10 09:05 CHAIRMAN’S INTRODUCTION Nick Thomas, Principal Analyst, Informa Telecoms & Media LAUNCHING NEXT-GEN DIGITAL HOMES 09:10 CONVERGING ENERGY, SMART GRIDS AND TELECOMS • The necessity for new homes to achieve a truly smart environment • Looking at the Smart Meters Penetration rates and its Influence in Service Uptake • The opportunities for increased revenues for telecom operators if they include smart services and partner with energy companies • Achieving future smart environments through joint efforts Vince Maret, Director, E-Lab, Bouygues 09:30 CREATING NEW CUSTOMER RELATIONSHIPS THROUGH THE SMART HOME FOR ENERGY COMPANIES 09:50 DIGITAL HOME DEPLOYMENT BY SMALL TELECOM OPERATORS NEW • Creating the multimedia home, automated home and health home strategy • How to offer neat and simple service? • Avoiding big platforms that take years to deploy • Overview of real customer focused scenarios Antonio Rodríguez del Corral, Business Development Director, Mundo-R 10:10 M2M - ENABLING THE CONNECTED HOME - INNOVATIONS, TRENDS AND M2M APPLICATION SCENARIOS • Driving M2M innovation for the connected home • Enabling and orchestrating the M2M ecosystem in the smart home market • Innovative and flexible business models to create end-to-end solutions and value • Increasing productivity and efficiency through secure and complete M2M solutions Jürgen Hase, Vice President M2M Competence Center, Deutsche Telekom AG 10:30 NETWORKING COFFEE BREAK APPLICATIONS MAXIMISING USABILITY 11:30 11:50 12:10 CREATING A CONNECTED PRODUCT THAT CONSUMERS WANT AND NEED • Overcoming challenges of complex SDK • How to achieve a service that really works? • Making money from ad based VoD on connected devices • Integrating OTT to overcome availability challenge Jakob Bøgh Sørensen, Head of On Demand, YouSee LAUNCHING SECOND SCREEN APPS TO OFFER NEW INTERACTIVE VOD • Maximising returns for content providers by offering increased VoD services to the consumer • How Freesat enabled increased VOD and apps on <free time> • How VOD and apps support watching linear TV • Second screen apps enabling recording and managing channels remotely from home Emma Scott, Managing Director, Freesat NEWS, RADIO AND DIY APPS TO CREATE IMMEDIATE CONSUMER UPTAKE • Convenient TV app services to create value for consumers • News about public transport updates, weather and music in the morning setting the scene for consumers’ trip to the office • DIY app to help retailers engage the consumer and teach them how to do things in the house by which enticing them to buy the products from the store Bruno Perreira, Director and Founder, TV App Agency 12:30 UTILISING APPS IN THE CLOUD TO DELIVER AN ENHANCED ENTERTAINMENT EXPERIENCE TO CONSUMERS • Innovation – Offering services via multiple devices and channels such as cloud based apps enables digital content providers to stay ahead of the curve • Gaining competitive advantage and reduce customer churn • Device expansion – how availability of more connected devices and better connectivity, including the launch of 4G, is driving demand to access music streaming services from any device at any time • How cloud computing is paving the way for more sophisticated apps with more processing power and memory Alex Vlassopulos, Vice President, Commercial, Omnifone 12:50 NETWORKING LUNCH BREAK @DIGITALHOMEWS 14:30 THE GAME-CHANGING POTENTIAL OF HOME-BASED PATIENT CARES • Facilitating growth of home-based patient care and turning it into reality • Chronic disease remote management is quickly developing in US and changing the nature of care coverage partly due to re-admission penalties • In many other countries medical device manufacturers are moving from a oneshot “medical devices” strategy to “connected medical devices” strategy, primarily because reimbursement schemes are becoming available for these kinds of solutions • Enabling the automatic flow of patient data from patient to caregiver via connected medical devices based on wireless and machine-to-machine technologies holds enormous promise, not only for changing healthcare systems, but for saving them altogether Sébastien Marché, Director for Strategic Operations, Orange Healthcare NEW • Assessing the smart home opportunity for energy companies • Enabling active load management by gathering data on consumer consumption and customer behaviour • Assessing the prerequisites for achieving profitability: interoperability, reliability, cost of infrastructure, smart appliances, market and regulation conditions. • The importance of partnerships, collaborations, eco-systems and standardization Jean-Paul Krivine, Project Director, Smart Energy - Smart Home, EDF DIGITAL HOME WORLD SUMMIT ACHIEVING HEALTHCARE REFORM THROUGH REMOTE HEALTHCARE PROJECTS • Mobile Information and knowledge portals for healthcare practitioners • Remote monitoring and education of chronic disease (i.e., diabetes, hyper tension, COPD, arrythmia) patients via mobile communication technologies • User and patient friendly mobile health technologies • Cost effective use of latest communication technologies for a sustainable m-health system Eda Uluca, Head of Division, Turkcell EVOLVING THE HOME NETWORK FOR SMART FUTURE 14:50 PLANNING FOR THE EVER INCREASING DEMANDS OF THE DIGITAL HOME SERVICES ON THE HOME NETWORK • Overview of current mainstream home networking technologies, their performance and usage issues: Powerline; Wi-Fi; Wired • Quick look at other home network solutions not usually used in the U.K. • Emerging ‘no new wire’ solutions and their potential performance: - 802.11ac; - HomePlug AV2 - G.hn Adrian Thurlow, Director, Creative Technology, BT 15:10 PANEL DISCUSSION: LEADING THE EMERGENCE OF NEW SERVICES IN THE DIGITAL HOME • How to create technical services to mimic age old tradition of interacting • How to evolve the home network to accommodate services like media sharing across platforms, energy management, security and remote healthcare • How to invest in the future of creating smart homes as part of a future vision for smart world Jürgen Hase, Vice President M2M Competence Center, Deutsche Telekom AG Pavlina Kvapilova, Executive Director, Czech Television Tom Gardner, Wholesale Manager, Three Levente Málnay, CEO, Chello Central Europe 15:40 NETWORKING COFFEE BREAK 16:20 ADDING VALUE THROUGH SECOND SCREEN CONTENT NEW • Defining how broadcasters need to evolve with the changing nature of the home device and the consumer • Is the second screen an engaging way to reduce churn? • How useful are the companion devices for content discovery? • Creating synergies between devices for real timing and social User Experience Frederic Bonnard, VP New Media, France 24 16:40 PLANNING FOR THE FUTURE: PROVIDING THE CONSUMER PACKAGES ENABLING FUTURE SERVICES IN THE CONNECTED HOME Julia Babkina, Director, Connected Home Products, Rostelecom 17:00 CREATING DIGITAL PROFILES AS A WAY TO PREPARE TARGETED MARKETING COMMUNICATION • Different levels of IT literacy to make a difference in how you communicate to the consumer • How to prepare the relevant consumer profile: qualifying calls • Preparing the right customer care tools and reducing costs from computer wizards Mustafa Khanbhai, CEO, Seamlessly 17:30 CLOSE OF CONFERENCE DON’T FORGET... As a delegate you have free access to the ‘Networking Tool’ before and after the event; allowing you to network with industry experts over a matter of weeks! For more information on the ‘Networking Tool’ please contact Alexandra.Hanly@informa.com IP&TV WORLD SERIES IP&TV WORLD SERIES hannel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected Living Connectivity CSI Magazine Current Analysis D2D magazine DECT Forum DESS Deutsche Teleko mited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo pic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas e Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade Lusofona Cicant UPnP Forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance NE W ! PRE-CONFERENCE WORKSHOP Monday 17th June CREATING A DIGITAL PROFILE FOR CONSUMERS LEAD BY: Mustafa Khanbhai co-founder, Virgin Digital Help, active Governor of LSE and founder of consultancy agency, Seamlessly KEY TOPICS COVERED INCLUDE: Knowing the different levels of IT literacy: how do you communicate effectively to each customer group Helping customers to help themselves through leverage of self-serve and automation Mustafa co-founded the Virgin Digital Help, a new start-up for Sir Richard Branson’s Virgin Group; he developed the company from a simple idea, raising venture capital and significantly growing the international customer base in the UK and US. Enabling agents: Advice on tools, remote access and knowledge base to enhance agent support The big ‘Up-sell’: What, when and how to monetise the customer He orchestrated a successful exit when the company was acquired in 2011. A personal challenge to champion consumers in the digital home, Mustafa created Seamlessly, a consultancy helping retailers, telecoms and technology companies create great services to support their customers. BENEFITS OF ATTENDING: The workshop is an interactive session providing essential insight into creating services to support consumers in the connected world. As an attendee, you’ll achieve the knowledge required to benchmark your customer support strategy and service proposition, improve resolution and NPS (net promoter scores), reduce calls and generate revenue, plus gain understanding into customer behaviour, and how to leverage this information to create the most accurate and effective marketing campaigns. Formally trained on the Mars Management Development Program, Mustafa has proven field experience and a passion for building disruptive start-up opportunities within emerging consumer markets. He is an active Governor of The London School of Economics and a mentor to young entrepreneurs and start-ups. EXHIBITING AT DIGITAL HOME WORLD SUMMIT IS THE MOST EFFECTIVE AND EFFICIENT MARKETING ACTIVITY AVAILABLE TO YOU – MEET MULTIPLE CONTACTS AND CONDUCT FACE-TO-FACE MEETINGS ACROSS THE TWO DAYS: “Digital Home World Summit covers all aspects of digital home strategies from key industry players” • Create, maintain and enhance brand awareness with the most relevant audience • Position your company as a market leader – build confidence in your brand and boost commercial opportunities Manager, Strategy and Content, Belgacom • Generate hot leads - reach your target audience and meet key operator clients • Network with the industry’s most influential contacts • Stand out from your competitors NETWORKING CIRCLE • Gauge market reaction to your services and products 44% OPERA T DELEG OR A TE ATTEN DANC E BRAND NEW FOR 2013! Running throughout the Summit, enabling you to break the ice with other delegates in a fun and structured way. WHO WILL YOU MEET AT DIGITAL HOME WORLD SUMMIT? L C-LEVE M OVER 200 DECIS IO MAKER N S EE Senior Level Attendance M G RO G RO O N O M EETIN M Other 2% TI M Press/Analyst 4% Engineer/Technical 8% Consultants/ Specialists/ Advisors 6% 80% EE TI N G RO O CxO/Vice President/ Board 27% M M RESERVED EE TI RO O M TI N M EE Full Connected Home Value Chain DVB/IP EPG Solutions 0.5% G Director/Head/Manager 53% Design Company 3% N CONFERENCE ROOM ION TR AT S I G R E AR E A TO EXHIBITION M G RO NG E E TI OM M ROO Cloud-Based Platform Solutions 2% DTT Solutions 0.5% Broadcaster 6% 32 IES NTR COU SENTED E REPR The plan is subject to change at the discretion of the event organiser. Encoding/Content Management Solutions 1% CONTACT US TODAY TO SPONSOR OR EXHIBIT: Energy Utility Provider 6% Gateway Software 3% Barry Killengrey, Sales Manager T: + 44 207 017 5850 E: barry.killengrey@informa.com Telecom Operators 32% Home Connectivity Solutions 3.5% Industry Association 7% Software Solutions 1% Network Solutions Provider 1.5% New Media Service Provider 1% OSS/BSS Solutions 0.5% Remote Management Solutions 0.5% DIAMOND SPONSOR: Set Top Box/CE Manufacturer 5% Research Analyst/ Consultant/Press 10% Saas 6% Semi-conductors/ Chipsets/Components 5% Security Solutions Provider 5% www.digitalhomeworldsummit.com ASSOCIATE SPONSORS: SILVER SPONSOR: ANALYST REPORT PARTNERSHIPS: THE KEY TO UNLOCKING SMART-HOME SUCCESS A growing number of broadband providers are looking to extend connectivity to energy, security, white goods and other common household features as a means to increase average revenue per user and reduce churn. But multiple problems with the so-called smart home mean operators need to read just their ambitions, keep prices low and seek out partners rather than going it alone. Fig. 2: Smart-home market development Perhaps the biggest stumbling block for any company looking to launch a smart-home service in the near future is that the market can be described as immature, if not nascent. There are only a few eager early adopters willing to invest the time and money in making their homes smart. For operators in particular, the problem lies in convincing users that the provider of their telecoms and TV will be a capable supplier of such services. But some operators are succeeding. Verizon is a prime example of an operator successfully pushing limited smart-home services to its subscribers. However, it has done so using a very low monthly fee. AT&T’s and Verizon’s cable rivals have been quick to respond, either by tweaking their own services – often focused on security – or by launching an equivalent offer. But these rivals are charging a much higher monthly fee. It remains to be seen whether users will be willing to pay these additional costs. SOURCE: Informa Telecoms & Media Offer a smart pipe, not a smart home Convergence a must for many services Informa Telecoms & Media remains skeptical about predictions of strong growth in the smart-home market in the coming years. The market is small and will grow, but at a rate slower than some operators have forecast. Churn might well be reduced, but if operators are not careful, the associated costs of rolling out smart-home services could wipe out any additional revenues. For many smart-home services, a mobile element will be essential. Health care and assisted living, where a constant connection will significantly improve the service on offer, are classic examples. There is, for instance, little need for a heart monitor that can report a heart attack only inside the home. So operators should be quick to break down any arbitrary divisions between their home and mobile services and instead focus on offering smart-lifestyle packages that exploit connectivity everywhere. Instead of offering their own services, operators should seek out companies specialized in the building blocks of the smart home, such as utilities, security firms, white-goods manufacturers and dedicated startups (see fig. 1). This approach enables operators to use their core assets and knowledge for new revenues, rather than having to heavily invest in and subsidize new equipment merely to retain new subscribers. In addition, Informa believes that any closed or “walled garden” services will ultimately be overtaken by open platforms that let customers pick and choose from an array of third-party smart-home services (see fig. 2). This article has been created by Informa Telecoms & Media’s Senior Analysts. For more information and to download the Beyond connectivity - Ten strategies for competing in a post-Web world white paper visit: www.informatandm.com/ beyondconnectivity Fig. 1: Smart-home entrants’ strengths scorecard, 2012 SOURCE: Informa Telecoms & Media For more information please visit our Informa Telecoms & Media’s Intelligence Centre www.informatandm.com/ic/ © Informa UK Ltd 2013. All rights reserved For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm. GRO DISCO UP U AVAILA NTS BLE HOW TO REGISTER: 50% DISCOUNT FOR OPERATORS, ISPS AND CONTENT PROVIDERS 18 – 19 June 2013 Hilton Paddington, London Visit: www.digitalhomeworldsummit.com Bookings hotline: +44 (0) 20 7017 5506 Email customer services: ITMevents@informa.com Price available for registration before 7th May 2013 Early Bird delegate fee • Full Event: £1,699 + VAT @ 20% • Conference Only: £1,399 + VAT @ 20% • Workshop: £599 + VAT @ 20% Price available for registration on or after 7th May 2013 Telecom operators, ISPs and content providers • Full Event: £850 + VAT @ 20% • Conference Only: £699 + VAT @ 20% • Workshop: £599 + VAT @ 20% Standard delegate fee • Full Event: £1,899 + VAT @ 20% • Conference Only: £1,499 + VAT @ 20% • Workshop: £699 + VAT @ 20% I am unable to attend, please send me access details to view the events documentation online at £325 + VAT @ 20% For full terms and conditions please visit www.digitalhomeworldsummit.com/termsandconditions www.digitalhomeworldsummit.com Telecom operators, ISPs and content providers • Full Event: £950 + VAT @ 20% • Conference Only: £750 + VAT @ 20% • Workshop: £699 + VAT @ 20% EVENT CODE: I799E Informa is PCI compliant and for security reasons now only accept credit cards payments via the event website and on the phone.